Superdrug Have Extended their #ShadesOfBeauty range
Superdrug have extended their #ShadesOfBeauty range by adding brands like Nip + Fab, Cantu, HiGlow High Intensity by Rochele Humes and Lottie London to their portfolio.
#ShadesofBeauty launched last year with the aim of making beauty products for Women of Colour (WoC) more accessible on the high street. The Shades of Beauty campaign sought to deliver a better service for WoC by offering a much wider choice of products that cater for them. That included increasing their haircare offering by 40% and making a conscious effort to stock lipsticks, concealers and foundations that suit our skin tone.
Nip + Fab is a beauty brand that are renowned for their innovative skincare from their cult Glycolic Acid range through to Dragon's Blood and Syn®-ake. Recently they have launched their new budget makeup range which contains shades for brown beauties. However, it is their foundation that has got all the beauty enthusiasts in a tiz because it comes with bottles of light and dark mixers that allow you to alter the shade of the foundation to suit your needs.
Cantu is the popular hair brand that has had natural hair bloggers raving about them. They offer a wide range of hair products from shampoos, conditioners, curl creams, oils and serums which will work on many different textures and allow you to achieve the look you desire.
HiGlow High Intensity by Rochele Humes is the face and body cosmetic brand by the pop ster and TV presenter. HiGlow helps you to achieve that natural and gorgeous glow, whatever your skin tone is. The brand consists of two collections; one for the face and another for the body.
Lottie London is a makeup brand that create products inspired by celebrities, social media, bloggers and street style. With many a picturesque product, Lottie London is the beauty destination for every lady in need of a quick beauty fix. Their foundation range is not too shabby either.
If you can't find everything in your store you will be able to order them online for collection in your local store. Health & BeautyCard members can have their order delivered to their home free.
It looks like Superdrug have certainly delivered on their promise.
For more information about #ShadesofBeauty please visit their website.