Superdrug at 50


Can you believe that Superdrug is 50? There was a time when Superdrug was Boots' much poorer cousin where everyone only went into as a last resort. A few years and a lot of rebranding later and the store was the place to be if you wanted to pick up toiletries, makeup and perfume. The bright pink interior drew you in and created a sense of youth and fun. While Boots had a much more serious feel to them Superdrug made shopping for your weekly toiletries a lovely experience. To celebrate the milestone the megastore has collaborated with a selection of beauty brands in order to create a special limited edition of Superdrug products. Dressing table staples have been repackaged in eye catching Superdrug pink with each brand and product bringing some of its own personality to the party. The limited edition collection of products allows everyone to join in the celebration by picking up a specially designed product.

The Limited Edition products launch in store and on the Superdrug website on 9th April.