Mary Kay Beauty That Counts Baked Cheek Powder

Mary Kay’s new, limited edition, Beauty That Counts Baked Cheek Powder is part of the brand’s Beauty That Counts programme that supports women and children around the world. £1 from the purchase of the Baked Cheek Powder is donated to The Rainbow Trust Children’s Charity, who promote emotional and practical support to families who have a child with a life-threatening or terminal illness.  

With this in mind, I was keen to try the brand’s Baked Cheek Powder which supports their global movement. It is described as ‘luxuriously three-dimensional’ and capable of adding ‘a rosy colour to your cheeks and a warm feeling in your heart’. The appearance of this blush is striking, in sleek, black compact that encases a 3D, raised heart of baked blush.

The blush appears highly luminous and radiant, seeming to encompass highlighting as well as blush properties. The shade, Giving Heart, is a light, cool-toned pink. In terms of coverage, it is light to medium, so I do prefer to wear this as a coloured highlighter since it lacks the intensity of blush which I require. However the level of pigmentation is in keeping with Mary Kay’s description of the blush providing ‘rosy colour’. 

The Baked Cheek Powder is extremely dewy and has a slightly satin finish, and a soft, baked texture that blends easily on the skin. The feather light texture of the blush is buttery soft and creates a highly luminous, rose-tinted glow that adds youth to the complexion. The longevity of the powder blush has a more superior lasting ability, requiring minimal touch ups during the day. 

The only thing missing from the blush is the inclusion of a mini application blush and mirror. I reapply blush several times a day and felt this blush was missing these factors. However I am impressed with the quality of the product and would recommend to those who like a tinted glow on their cheeks.

Mary Kay Beauty That Counts Baked Cheek Powder is priced at £15.00.

For more information, please visit their website.