High Street Fashion Does Beauty
More and more high street fashion brands are delving into the beauty scene by launching make up ranges which their customers can pick up along with pieces for their new wardrobes. Following the successes of Topshop, H&M and Superdry, Spanish brand, Bershka debuted their beauty range last month which consisted of lip glosses, lipsticks, nail polishes, blushers, eye shadows along with an array of makeup brushes. There is also an extensive fragrance collection with a signature scent and four flirty fragrances with pop-art illustrations. The range has a very playful and feminine feel to it which will catch the eye of the intended market. Bershka is that super stylish shop loved by PYTs that is always bang on trend with the latest looks. It is really popular with the teens and it is no surprise that they have entered the beauty market. In February Primark launched their own branded beauty range which is cutely named, P.S. Beauty range. Having always stocked niche beauty brands, the popular store decided to give the beauty business a go themselves with cosmetics, accessories and skincare on offer. Recently they have extended the collection to include a wider range of beauty and makeup that appeals to all customers. With lip glosses started at £1 a pop this encourages their customers to easily mix and match and play around with new shades with fits into the company's ethos.
It looks like High Street beauty is here to stay.