Five Minutes With Fifi Anderson
Fifi Anderson is the founder of Queen Esther Spa and she has over ten years of experience in the beauty industry. She took time out to tell us about how she created her beauty brand.
What made you decide to set up your own beauty business?
I decided to embark on a career as a beauty therapist by renting a chair in a hair salon. I went on to open my own beauty salon in Herne Hill, but then opened a new salon in Brixton after sensing a new direction from God. I closed down the salon to open Queen Esther Spa in December 2017. Opening this new Spa was my dream come true; I wanted people to come and enjoy the service.
What is the concept behind Queen Esther Spa?
Queen Esther Spa is inspired from the story of Queen Esther. I wanted to create an environment where people feel like Kings and Queens, providing a haven of peace and calm in Brixton that enables people to leave their stress and just be pampered.
What sort of research did you do to find out what sort of services your customers wanted to experience?
With over ten years of experience in the beauty industry, I travelled and explored the Middle East from Israel to Turkey down to Morocco. Discovering the most luxurious Hamam and Turkish baths. We provide luxuriously and revitalizing Turkish baths (hammam) based on ancient Middle East traditions. I wanted to bring this new array of beauty, Indulgent pleasure and Spa pampering to South West London.
How did you decide on the look and feel of the brand?
Queen Esther Spa want’s to cater to our customer's needs and pampering requirements so we wanted our packaging to reflect that luxury chic feel in the heart of Brixton. I want our customers to radiate with a new-found inner conﬁdence after every visit with us.
What are your future plans for the brand?
In the future I want to contribute to a more equitable world by giving back to communities as I desire to go bigger! I want to be able to expand and have a Spa that is built with swimming pool and more facilities.
What are your favourite beauty products?
For me products I use mainly are my own, but products that are natural and organic I love to use.
What advice do you have for anyone who wants to set up their own beauty business?
My advice will be whatever your dream or purpose in life is make sure you are doing something every day that moves you towards your goal. There’s no magic formula! I thought this Spa was impossible as it was just a dream, but through hard work, I managed to attain my dream, so I know others can do the same.