Elf Cosmetics Volume Plumping Mascara 

I have experienced more than my fair share of mascaras in the past, so I was looking forward to learning why e.l.f. Cosmetics think that their Volume Plumping Mascara has the ability to ‘create lush and bold lashes’.

I tried the Volume Plumping Mascara in shade Black. In quantity, it is a relatively generous, offering (7ml of product) in the large tube that appears plain and unassuming (true of the best makeup products). Mascara brush heads can usually go one of two ways, being made of traditional bristles or small plastic teeth. Whilst the latter quality is usually better in delivering separation, length and curl, it’s true that traditional brush heads provide better volume and thickness.

This is supported by e.l.f.’s Mascara, which made my lashes appear intensely volumised, and gave added length and some curl too. This mascara is described as having an ‘oversized brush’ which ‘fully coats lashes from root to tip for an intense and dramatic effect. The Vitamin B rich formula conditions and strengthens for visibly healthier looking lashes’.

The formula is wet but not gloopy or sticky, and offers a slight vibrancy to lashes, making them stand out and appear bold, for that ‘intense and dramatic effect’ promised. The most impressive aspect about this mascara is its wear time, lasting solidly throughout the day with no need to wipe any residue. For no clumping to ensue, I found that I had to wait for roughly half a minute between coats to ensure a clean application and appearance.

Whilst this Mascara performs reasonably well, the value offered is heightened when you consider that it is priced at under £5 – most other mascaras priced similarly will fail on quality quite noticeably, so it is definitely a mascara I wish I could have accessed in my earlier years.

For more information, please visit their website