e.l.f. Cosmetics Aqua Beauty Radiant Gel Lip Tint 

It is clear that e.l.f. Cosmetics’ new Aqua Beauty Radiant Gel Lip Tint is a product that aims to highlight their very ethos of ‘empowering and educating women to play in innovation without sacrificing their budget’. I was looking forward to seeing if this product really was a case of low-budget innovation met by a high-quality performance, to truly provide great value for money.

The reason I make the assumption that the Aqua Beauty Radiant Gel Lip Tint is an attempt at innovation is because I have yet to come across a product like it, such that it is hard to place. It comes in between a gloss and a lip stain, being described officially as ‘a refreshing weightless gel tint that provides radiant sheer color and is enriched with Purified Water that hydrates and feels cool on contact’.

Whilst this Gel Lip Tint has the fluidity of a gel-like gloss, it settles as a stain quite quickly, offering a ‘just bitten’ effect. The shade, Dewy Berry, is a cool-toned red berry, which contributes to the idea of a stained, bitten look that e.l.f. set out to achieve with this product.

The cooling sensation was particularly welcoming during recent warm weather, where standard lipsticks can feel heavy and thick on the lips. This product feels lightweight (although not completely weightless) which in itself makes it a ‘refreshing’ source of lip colour, even if it is not particularly long-lasting. Furthermore to its cooling sensation, the fruity smell adds to the summery air it projects, making it a product to use in the coming months.

I feel that this product is impressive for the small bit of creativity it offers, especially if you consider that you might usually have to spend a bit more this on to experience. It is not a lip product I thought I needed or wanted, but have made great use of nonetheless.

e.l.f. Cosmetics Aqua Beauty Radiant Gel Lip Tint is priced at £5.00 and available to buy from Superdrug.

For more information please the Superdrug website.