DKNY Celebrate 10 Years of Be Delicious


Can you believe it has been 10 years since DKNY launched those apple shaped fragrances? Be Delicious hit the shops in 2004 at a time when fragrance bottles were a touch meh - they all looked pretty much the same and none of them really caught your eye. Then in came Donna Karan with her small ball of fire or in this case fruity perfume and voila it was pure magic. Be Delicious was everything that other perfumes were not - fun and fruity. The emphasis was on the fragrance being fresh, juicy and sweet with a touch of sophistication. Since then we have seen seven different collections released for both men and women backed with an exciting campaign. With high profile celebrities such as Lara Stone fronting it, Be Delicious has become an iconic brand. The latest collection is the City Blossom which was released last year. It consists of three fragrances; Rooftop Peony, Urban Violet and Empire Apple and has taken inspiration of the rooftop garden scene which the New York gal about town goes to in order to chill out.

DKNY have launched a brand new collection for men and women - DKNY Limited Edition for Men and Women was released this week. Unlike the previous apple shaped bottle it is an oblong shape rather akin to the Classic collection. The female version contains grapefruit, lantana leaf, juicy pear, white magnolia, water lily and linden blossom. The male scent has notes such as kaffir lime, coriander, bamboo leaf, geranium, mastic and lavandin.

The collection is exclusively available at Superdrug. For more information about DKNY fragrances just visit their Facebook page.