Crabtree & Evelyn Launch Handy Tips, Handed Down
We have all heard of those old wives tales that have been past down from generation to generation. All those remedies that our mothers and grandmothers instilled to us when we were growing up work a treat. Tomorrow Crabtree & Evelyn are launching their Handy Tips, Handed Down campaign which focuses on sharing beauty tips across generations, particularly those passed down from mother to daughter. The campaign will encourage customers to share their family beauty tips through an interactive crabapple tree which will be situated in stores around the UK. You will be able to add comments on leaf shaped cards placed on the tree. This will be replicated on a dedicated website with a digital tree blossoming of all the wonderful beauty tips and advice. Everyone who shares a tip will be rewarded with a voucher and will be entered into a competition to win a family photography experience worth £600.
The Handy Tips, Handed Down campaign launches tomorrow and runs till 30th June. For more information please visit the website.