Best Foundation Shades for Women of Colour


When it comes to foundation, there definitely isn’t a one colour fits all product, as you have probably discovered during your attempts to find your perfect match. Just looking at the darker end of the skin tone spectrum, there are thousands of slight colour variances. Some of us have warmer skin, others have red undertones, while some girls have ashier complexions. Since bespoke foundations are (yet) to be commonplace, these beauty brands offer the best selection of foundation shades, to help you find the shade that disappears on your skin: Bobbi Brown Bobbi Brown created her makeup line when she struggled to find natural-looking foundation shades for all complexions when she was working as a makeup artist. Her makeup line delivers on its promise of offering a wide variety of colours. The Skin Foundation Stick comes in 24 shades. If you prefer liquid cover up, the Long-Wear Even Finish Foundation is available in 19 shades.

Iman Cosmetics When a brand touts itself as the first cosmetics collection designed for all women of colour, you have high expectations. Luckily, Iman Cosmetics doesn’t disappoint. The cream to powder foundation comes in 15 realistic shades and the BB Crème comes in six colours.

Clinique When you total up all of Clinique’s foundations, they have 15 formulas and 79 shades. The Even Better Makeup SFP 15 comes in 33 hues. Since there are so many choices, decide on whether you want a powder or liquid foundation first, then look for your colour.

MAC MAC eyeshadows literally come in every colour of the rainbow. Thankfully their foundation is available in an impressive range of hues too. The Studio Fix Fluid foundation comes in 39–yes, 39!– colours. With a range like that, they should have a perfect foundation match guarantee. A friendly advice, when you go into the store make sure you are matched up correctly by an assistant and don't be fobbed off with the NW45 shade.

Now that you know which beauty brands offer the best variety of foundation shades, finding your perfect matching foundation will be that much easier.