Beauty Idol: Marianne Hayfron from Isa Marie Skincare
Isa Marie Skincare was created by Marianne Hayfron in order to offer an alternative to products that are ridden with questionable ingredients. After sampling her products on her family and friends, Marianne decided to turn her new passion into a business and voila Isa Marie Skincare was born. Today her catalogue consists of various body lotions, scrubs and scrubs. Every product is tried and tested by Marianne, her friends and her family and to comply with current UK and EU Cosmetics Products Regulations, all products have passed a Cosmetic Safety Assessment. Marianne took time out to tell me more about her beauty brand. What made you decide to set up your own beauty business? I have always loved using beauty products and pampering myself but I’ve always had quite sensitive skin which meant that I reacted easily. One day I looked more closely at the ingredients and realised many of the products I was using contained parabens. I decided to become as chemical free as possible and learned how to make my own exfoliating scrub using natural ingredients. My first scrub made my skin soft and healthy looking with a wonderful glow and I wanted to learn more and expand the range.
What is the concept behind Isa Marie Skincare? My aim when starting Isa Marie Skincare was simply to provide natural products at an affordable price. However, I was keen to steer away from the traditionally dull presentation of natural products and produce a range of products which are not only effective but also had an aesthetically classy and elegant feel.
What sort of research did you do to find out what sort of products your customers wanted to buy? Isa Marie Skincare started as a small hobby. I was making my own body care products and friends and family asked me to make items for them too. They came to me with their own ideas of what they wanted which often differed from what I had been making for myself. As time passed by and I had more people asking me to make products for them,
I started keeping a note of the type of requests I received. Keeping a record of the products being sold along with the scents helps me to understand what my customers want and when. I often ask different friends and family to take part in focus groups which gives me an opportunity to tell me what they like and what they think I can improve on. In addition, I regularly spend time looking at various big brand beauty products; the type of ingredients they use as well as essential oils. In more recent months I have started giving samples of new unreleased products to my regular customers asking for their feedback and opinions.
How did you decide on the look and feel of the brand? It was very important to me that my products are not only effective and practical but also pleasing to the eye. Hence the colours in my logo – black, gold and white – which to me represent decadence, class, sophistication and elegance. I decorate all my products with a pretty satin bow which will look great on anyone’s dresser.
What are your future plans for Isa Marie Skincare? My main aim for Isa Marie Skincare is for it to be a legacy. Products which people will be using for generations to come. So to enable this my vision is to open a number of international stores which are also interactive, giving people an opportunity to make products using their favourite scents. Another bigger and more adventurous vision is to own Isa Marie Skincare farms in Ghana where the raw ingredients used in my products are grown and farmed by local people giving them a fair wage and sustaining communities.
What are your favourite beauty products? Isa Marie Skincare products of course. My daily skincare routine consists of the oil cleanser made with jojoba oil and geranium essential oil; toner made with aloe vera, orange flower water and glycerine; also lip balm made with Shea butter, avocado oil and beeswax.
What advice do you have for anyone who wants to set up their own beauty business? Starting any business can be daunting and so you have to do something you truly feel passionate about as this will drive you even in the hardest times. The beauty business is very competitive but I believe that there is always space for something new and different. I think it’s useful to listen to your customer’s feedback and you will need to be thick skinned as it isn’t always positive but this is what ultimately helps you to improve your products and build your range.
For more information about Isa Marie Skincare please visit their website.