Amika Nice Cream

I’ve been co-washing my hair before there was a product called a co-wash but I just used a conditioner. The co-wash regime is now commercial with brands adding the product to their range. In my opinion a co-wash is to natural curly hair what dry shampoo is to straight hair. While some naturalistas only use this method, I continue to co-wash mid-week to refresh my curls. This allows me to skip a couple steps in my regime and still rock popping curls. New to the market is Amika’s Nice Cream which I was very keen to try out.

Amika was founded in 2007 in trendy Williamsburg and it is the antithesis of a typical beauty brand, with an ethos that shouts out experimentation, fun, individuality, collaboration and hair. The Nice Cream cleansing conditioner is part of Amika’s curl haircare collection. It contains luscious vegetarian-friendly ingredients such as grape seed oil, oat peptide, soybean protein.  It’s also free of nasties such as sulphates, parabens, phthalates, silicone, mineral oil, petrochemicals and artificial colours.  Nice Cream is safe to be used on colour-treated, Brazilian-treated and keratin-treated hair.

I used this product twice and on the first occasion I rinsed my hair well to loosen the styling gel. Then I applied some product and massaged my hair and scalp. After rinsing my hair didn’t feel as conditioned as I’d expected so I applied more product. I detangled my hair, rinsed, towel dried, applied my usual styler and diffused to dry. My hair looked good but didn’t feel moisturised.

On the second trial, although my hair didn’t have gel, I followed the steps above. After the rinse my hair felt slightly crispy. so I applied a detangler/leave-in conditioner, style cream and oil. My hair felt and looked great but I noted my hair needed more products than it normally does with my usual co-wash.

My overall opinion is that this product will be more suitable for looser curls or straight hair types which are prone to oiliness. Personally, I would expect a co-wash to cut down on the washday time as well as condition my hair, make detangling easier and promote hydrated bouncy defined curls. Sadly, I didn’t have that experience with this product.

Amika Nice Cream is priced at £22.50.

For more information, please visit their website.